ADIDAS “WE ARE LONDON”

Adidas commissioned us to pay homage to our beautiful city and people, with its campaign “We Are London”. The concept was to deploy the street style documentary photography we first deployed 10 years previously when the documented the Grime scene.

We Are London was a campaign dedicated to the young creatives shaping their futures. Adidas gave an in depth look on some of the London based talents such as Bashy, Loick Essien, Scorcher, Maxsta and Devlin